Advancing MedTech together from idea to impact

A webinar series for innovators shaping the future of healthcare

Create Momentum

Session 1 • Wednesday, May 13, 12:00 PM

Breaking the Mold: Why Health Tech Plays by Different Rules

Why traditional innovation and business strategies often fall short in healthcare, and what makes health tech uniquely complex—and rewarding. This session explores the realities of innovating in health systems, including evidence generation, stakeholder dynamics, and trust‑based adoption, and why generic startup or business guidance rarely translates cleanly to health‑tech contexts.

Dr. Matthew Bromwich is a pediatric otolaryngologist at the Children’s Hospital of Eastern Ontario (CHEO) and an Associate Professor of Otolaryngology–Head and Neck Surgery at the University of Ottawa. He serves as Director of Core Innovation, where he leads efforts to translate frontline clinical challenges into scalable, real‑world health‑tech solutions. An experienced surgeon‑founder and medical device innovator, Dr. Bromwich is the founder and Chief Medical Officer of SHOEBOX Audiometry, a globally deployed hearing‑testing platform that emerged from clinical practice and has expanded access to hearing care worldwide. Dr. Bromwich brings a practitioner’s perspective to health‑tech innovation to advance more sustainable, accessible, and patient‑centred healthcare solutions.

Blake Daly is a health innovation leader at Bruyère Health, where he serves as Innovation Lead and Director of the CAN Health Long‑Term Care Innovation and Scaling Network. In this role, he leads efforts to identify, evaluate, and adopt high‑impact health technologies that address real clinical and operational challenges in long‑term care and seniors’ health. Blake works closely with clinicians, health systems, and startups to support the scaling of proven innovations across Canada. He brings a system‑level perspective to health‑tech adoption, focusing on practical implementation, evidence generation, and cross‑sector collaboration to improve care delivery and outcomes for older adults.

Session 2 • Wednesday, May 27, 12:00 PM

Navigating the Regulatory Maze: From Prototype to Market Approval

This session introduces the core elements of health‑tech regulation, including classification, risk frameworks, and approval pathways. It focuses on how early regulatory thinking can inform product design, reduce downstream risk, and help companies avoid common and costly missteps on the path to market.

Thomas Moore is the General Manager of PTLSolutions, a consulting firm specializing in medical device development. Withover 20 years of experience in the medical device industry, he brings apragmatic and optimistic perspective to regulatory affairs, quality management,and product development strategy. After spending 16 years in industry workingon a range of medical devices, Thomas transitioned to consulting, where he hascontributed to the development of dozens of technologies across multiple stagesof maturity. His work focuses on helping startups and established companiesalign regulatory and quality requirements with innovation, funding realities,and go-to-market goals, enabling teams to bring new technologies to marketefficiently and responsibly.

Session 3 • Wednesday, June 10, 12:00 PM

AI Frameworks in Canadian Hospitals: From Policy to Practice

This session examines how hospitals across Canada are approaching the governance, evaluation, and deployment of artificial intelligence. It explores emerging AI frameworks used to guide ethical use, clinical integration, risk management, and decision‑making, and what innovators need to understand when working within hospital environments.

Shifra Samber is the AI Program Coordinator at the CHEO Research Institute, where she leads cross‑functional initiatives supporting the responsible adoption of artificial intelligence across research, clinical, and operational settings. With a clinical background as a diagnostic medical sonographer and formal training in quality improvement, she brings practical, frontline experience to the development of CHEO’s AI governance frameworks. Her work focuses on ensuring that AI tools are evaluated, implemented, and monitored in ways that align with clinical workflows, patient safety, and ethical standards, helping bridge the gap between technical innovation and real‑world pediatric healthcare practice.

Session 4 • Wednesday, June 24, 12:00 PM

Evidence That Matters: Clinical Evaluation Without the Pilot Trap

How to structure pilot studies that generate meaningful clinical and operational evidence for hospital partners. This session explores how to design evaluations that support adoption decisions, avoid prolonged or low‑value pilots, and create clearer pathways from pilot activity to scaled deployment.

Andrea Pepe is the Research Lead at Core Innovation, where she supports healthcare and MedTech innovators in building rigorous clinical evidence to advance product development. Andrea works closely with companies and clinical investigators to translate real-world clinical needs into meaningful research strategies that support design decisions, usability, and regulatory readiness. Her work spans the full development pipeline, from early user and patient engagement to usability studies and regulated clinical trials. Through an interdisciplinary and highly connected research ecosystem, Andrea helps innovators reduce risk, shorten timelines, and generate credible evidence that delivers both scientific integrity and commercial value.

Session 5 • Wednesday, July 8, 12:00 PM

Cracking the Procurement Code: Navigating Complex Healthcare Buying Processes

Healthcare procurement rarely follows a linear path. This session explores how buying decisions are made in complex health systems, including stakeholder dynamics, contracting considerations, and value assessment. Learn how to navigate long sales cycles, align with institutional priorities, and clearly demonstrate value and return on investment.

John Vail is the Director of Operations (Ontario) at the CAN Health Network, where he supports the validation, procurement, and scaling of Canadian health‑tech solutions in partnership with healthcare operators across the province. He brings extensive experience in health‑system operations and transformation, with previous leadership roles at Trillium Health Partners, and a strong focus on enabling adoption‑ready innovation within complex health systems.

Gary Ryan is the Executive Lead of the CAN Health Network, a pan‑Canadian initiative focused on scaling Canadian health‑tech solutions through real‑world adoption and procurement. He brings deep health‑system leadership experience, having previously served as Chief Operating Officer at Southlake Regional Health Centre, and is widely recognized for advancing practical, system‑embedded healthcare innovation across Canada.

Session 6 • Wednesday, July 22, 12:00 PM

Scaling Beyond Your First Win: Leveraging One Adoption to Unlock Many

Build a repeatable pathway that turns a single procurement into scalable growth across hospitals, health networks, and regional authorities. Learn what data to capture from early implementations, how to document outcomes that matter to decision‑makers, and how to position initial wins to build credibility and accelerate adoption with new health systems.

Matt Head is the Innovation Adoption Lead at Core Innovation, where he supports the successful adoption of new technologies within healthcare organizations. His role bridges innovators and hospital teams, helping companies align their solutions with clinical needs and organizational priorities. Matt guides startups through the complex internal processes involved in adoption, including stakeholder engagement, governance, procurement, and approval pathways. With a focus on reducing risk and avoiding delays, he helps companies prepare for real‑world implementation and builds scalable adoption frameworks that support broader uptake across the Canadian healthcare ecosystem. With a background in medical imaging, Matt brings a practical, risk‑aware perspective grounded in real‑world workflows, patient safety, and the operational realities of delivering care.