We connect the top entrepreneurial institution in Canada with top business leaders and founders in Canada resulting in a one-of-a-kind startup system.

Since 2008, more than 1,200 Velocity founders have launched over 500 companies with a combined enterprise value of $40 billion. Velocity founders are not only building companies; they are shaping the future of Canadian competitiveness.

500+

startups

$40B

enterprise value

1,200+

founders

We are entering a new chapter with a shared vision: to empower the next generation of founders to grow faster, smarter, and stronger than ever. Velocity founders tackle real-world challenges with sharp insights and tenacity, navigating complex global dynamics.

65%

5-year post-incorporation survival rate

1,400 students

per year from the University of Waterloo

65+

pre-seed and seed level startups building at Velocity

Supporting Velocity means investing in people, potential, and a future that benefits everyone.

Benefits of Sponsorship

Connect with Canada's strongest founder network, featuring 395+ student-led entrepreneurship teams and 60+ Velocity startups across multiple sectors
Access to $60 million in annual purchasing power through our extensive ecosystem
Gain visibility and exclusive access to the Velocity network when you provide support

Sponsorship Opportunities

Sponsor Deliverables

Whether through in-kind support or cash contribution, all sponsors receive:

Featured on the Velocity sponsor website: www.velocityincubator.com/sponsors.
Logo inclusion on digital screens throughout the Innovation Arena.
Included on Velocity’s list of recommended catering providers for external groups seeking trusted vendors.
Ongoing visibility with University of Waterloo students, Velocity founders, Velocity alumni, investors, and industry leaders.

‍

Option 1 -

In-Kind

Includes all Sponsor Deliverables listed above.

Additional benefits for in-kind supported events:

Recognition as the official Hospitality Sponsor.
Logo inclusion on all promotional materials, website, and social media.
Podium recognition and logo inclusion on presentation slides.
Sponsor signage and promotional materials displayed.

In-kind supported events:

Velocity Innovation Challenges (3 challenges per year)
- 120+ attendees including students and ecosystem partners.
- Each challenge has a kick-off event, project showcase, and final presentation day.
- Looking for: sandwiches, salads, charcuterie style.

‍

Option 2 -

$15k

‍

Includes all Sponsor Deliverables listed above.

Additional benefits at events where Sponsor catering is used:

Recognition as the official Hospitality Sponsor.
Logo inclusion on all promotional materials, website, and social media.
Podium recognition and logo inclusion on presentation slides.
Sponsor signage and promotional materials displayed.

‍

Your brand gains access to a vibrant entrepreneurial network and becomes part of conversations shaping the future of tech and innovation across Canada 🇨🇦 and beyond.

Thank you.

Tina Wilton

Manager, Strategic Partnerships

Get in touch

50M+

million media impressions each year

525,000

digital views annually

1M+

LinkedIn impressions per year

12,000

newsletter subscribers. 64 percent male, 36 percent female or other

Hospitality Sponsor

Innovate with Velocity